Where to place a feedback kiosk: stores, airports and offices

A practical placement guide for smiley feedback kiosks, with the questions that work best at each spot.

Tapp team ยท 15 Oct 2026 ยท 1 min read

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The best kiosk in the wrong place collects nothing useful. Follow three rules, then use the placement ideas below.

Three rules

  1. Right after the experience. Put the kiosk where the moment ends: exits, after checkout, outside the washroom.
  2. In the flow, not in the way. At hand height on the path people already walk, without blocking the door.
  3. One place, one question. A kiosk at the pharmacy should ask about the pharmacy, not the whole hospital.

Retail

Spot Question
Store exit How was your shopping today?
After checkout How was checkout today?
Fitting rooms How was the fitting room?

Compare the same question across branches to see which ones are pulling ahead.

Airports and travel hubs

Spot Question
After security How was security today?
Washrooms How clean is this washroom?
Gates and lounges How is your wait?

Washroom ratings by hour show when cleaning rounds need to be more frequent.

Offices and facilities

Spot Question
Staff exit How was your workday? (anonymous)
Canteen How was lunch today?
Washrooms How clean is this washroom?

For employee questions, switch off IP collection so answers stay anonymous.

Checklist before you go live

  • Kiosk is visible from at least five metres away
  • Question is printed clearly above the buttons
  • Wi-Fi or SIM signal is checked at the exact spot
  • Someone owns the results for that spot and reviews them weekly

Keep reading

See how your customers feel, starting today

Start free with a link or QR code. Add a smiley box when you are ready.